About the #BeCrueltyFree Australia Campaign

#BeCrueltyFree Australia, a partnership between Humane Research Australia and Humane Society International, is calling on the Government to make Australia the next country that says no to cruel cosmetics.

#BeCrueltyFree Australia believes that testing the ingredients of cosmetics like mascara and shampoo on living creatures is a completely unnecessary cruelty, and that it’s time Australia joined a growing number of countries by banning it.

Without a comprehensive legal ban there is nothing to prevent cosmetics animal testing taking place here in Australia, or overseas during development of products sold in our shops. Such bans are already in place in more than 30 countries globally. A ban in Australia would be good for animals, consumers, and science, and it’s what the overwhelming majority of Australian citizens want.

It's time to put Australia on the map as a country that says NO to cosmetics cruelty.


Be Cruelty-Free Australia is calling for:


Key Achievements So Far

This progress towards prohibiting cosmetics animal testing in Australia reflects both the global trend to end cosmetics animal testing and the will of Australians who oppose using animals for the development of cosmetics. Be Cruelty-Free Australia's discussions with politicians, regulators, and industry are ongoing.

Jazzy the guinea pig wants Australia to #BeCrueltyFree

Jazzy the guinea pig has an important message to share about the plight of her friends who are forced to undergo cruel and outdated cosmetics animal testing just for the sake of a new shampoo or lipstick.

The Tests

Cosmetics animal testing causes animals great harm including death. Examples of animal tests performed on cosmetics ingredients include:

Acute toxicity: The test substance is pumped directly into a rat’s stomach using a syringe); animals may experience diarrhea, convulsions, bleeding from the mouth, seizures, paralysis, and ultimately, death. In fact, in order to calculate the so-called "lethal dose", death is in most cases the required endpoint.

Repeated dose toxicity: Rats or mice are force-fed a substance every day for 28 to 90 days; at the end of the experiment the animals are killed and their organs are examined.

Skin Sensitisation: The test substance is applied to the surface of the skin or injected under the skin of a guinea pig, or applied to the ear of a mouse; animals' skin may show signs of redness, ulcers, scaling, inflammation, and itchiness.

Pain relief is rarely provided to animals on the basis that it could interfere with test results, and the animals used are almost always killed at the end of an experiment.

Many animal tests are decades old and have inherent well known scientific weaknesses due to species-differences that make regulation based on animal tests highly questionable. Non-Animal safety testing focuses on how chemicals and medicines affect human, rather than animal, systems—eliminating problems of species and breed differences. There is a compelling consumer safety benefit in moving away from animal testing.

How companies produce new cosmetics without animal testing:

Safe existing ingredients are the key. Hundreds of companies — including LUSH, Natures Organics, MooGoo, Australis, and many others such as those listed on the Choose Cruelty Free (CCF) List — have sworn off animal testing, yet still produce new, safe and fabulous beauty products. They do so by using long-established ingredients combined with state-of-the-art non-animal tests that can produce faster, cheaper and more relevant test results.

The Situation in Australia

Sadly, many people assume that this type of research is no longer conducted, and generally speaking, cosmetic and product testing does not occur in Australia.

However, animal testing for cosmetics products and ingredients is not banned under Australian law. In fact, animal testing may be required in some cases to introduce a new cosmetic product or ingredient on the Australian market. In Australia the use of animals for scientific purposes is overseen by Animal Ethics Committees, which authorise such testing based on independent interpretation of existing guidelines.

Though it is claimed that little animal testing for cosmetics takes place in Australia, this claim has never been officially substantiated. Therefore the possibility still exists that animal testing for cosmetic purposes could occur in Australia.The only way to guarantee that such animal testing will never happen in Australia, or indeed increase in the future, is to introduce a clear and robust ban.

Public Opinion

81% of Australians agree that Australia should ban the sale of cosmetics tested on animals.

A public opinion poll conducted in May 2013 by Nexus Research on behalf of Humane Research Australia found that the overwhelming majority of Australians (85%) oppose using animals to develop cosmetics and 81% support a national ban on the sale of cosmetics tested on animals. Similarly, a July 2014 opinion poll by Roy Morgan Research showed that 'Not Tested on Animals' was one of the top 3 features looked for by Australian female consumers when buying cosmetics, ranking higher than anti-ageing benefits and sun protection factor.

Furthermore, in August 2014, more than thirty cosmetics companies from across Australia joined with #BeCrueltyFree to write an open letter to then Health Minister Peter Dutton urging him to support a national ban on animal testing for cosmetics and the sale of cosmetics animal-tested abroad. Cruelty-free brands backing the #Be CrueltyFree Australia campaign include LUSH, The Body Shop, Australis, Natures Organics, KORA Organics (the cruelty-free range by model Miranda Kerr), and many others.


Testing cosmetics on animals is still legal in around 80 per cent of countries globally, including Australia.

Not only would banning animal-tested cosmetics in Australia be in line with public opinion, but it would also be in tune with the growing global trend towards ending cosmetics animal testing. There are already testing and sales/imports bans in place across the EU, Norway, India and Israel, and we have also most recently seen testing bans in New Zealand and Taiwan. Elsewhere, legislative proposals are also being actively considered in Canada, Brazil, the United States and Vietnam.

Australian Politicians Pledging to Be Cruelty-Free

An ever growing number of Australian politicians from all parties are voicing their support for the campaign. Over 30 MPs and Senators have pledged to #BeCrueltyFree so far.


Politicians who have pledged to #BeCrueltyFree:

Adam Bandt MP
Andrew Leigh MP
Anna Burke MP
Graham Perrett MP
Jason Wood MP
Jill Hall MP
Julie Collins MP
Kelvin Thomson MP
Mark Dreyfus QC, MP
Matt Thistlethwaite MP
Melissa Parke MP
Michelle Rowland MP
Stephen Jones MP
Tanya Plibersek MP
Senator Anne Ruston
Senator Barry O'Sulivan
Senator Catryna Bilyk
Senator Christine Milne
Senator Claire Moore
Senator Glenn Sterle
Senator Janet Rice
Senator Joanna Lindgren
Senator Lee Rhiannon
Senator Lisa Singh
Senator Penny Wright
Senator Peter Whish-Wilson
Senator Rachel Siewert
Senator Richard Di Natale
Senator Sam Dastyari
Senator Scott Ludlam

Celebrity Support of Be Cruelty-Free Australia

Vanessa Thornton, bass guitarist with Australian rock band Jebediah, used World Animal Day in 2015 to urge Australia to 'kiss cosmetics animal testing good-bye'. See media release here.

 Adalita Srsen, solo artist, and lead vocalist and guitarist with Australian rock band Magic Dirt. See media release here.

 Jona Weinhofen, vegan guitarist and vocalist with Australian metal band I Killed the Prom Queen. See media release here.

 Australian model and animal-loving vegan, Renee Somerfield.

See media release here.

 Outsourced and Neighbours actress, Pippa Black.

See media release here.

 British comedian and actor Ricky Gervais.

See media release here.

What you can do:


Media Releases and News Updates:


10–Oct-2018 Unilever backs Humane Society International global effort to ban animal testing for cosmetics.

29-Sep-2018 California Just Officially Banned The Sale Of Animal-Tested Cosmetics - The new law is the first of its kind in the United States.

3-Sep-2018 Bill to ban animal testing on cosmetics and cleaning products introduced in Colombia.

23–Aug-2018 Australian Senate Motion Calling for Complete Ban on Cosmetics Animal Testing Welcomed by #BeCrueltyFree Campaigners.

27-Jul-2018 Minas Gerais Becomes 7th Brazilian State to Ban Animal Testing.

24-Jul-2018 Regulatory bans on animal testing on cosmetics driving growth of Global Market for In Vitro Toxicity Testing, Hits $6.4 Billion in 2018.

19-Jun-2018 Canada’s Cruelty-Free Cosmetics Act clears Senate.

1-Jun-2018 Cruelty-Free Cosmetics Act Passes in California.

23-Apr-2018 Is Latin America about to turn the page on animal testing?.

17-Apr-2018 Poll shows Chileans overwhelmingly support cruelty-free laws banning animal testing for cosmetics.

19-Feb-2018 California on track to ban sale of animal-tested cosmetics and personal care products.

13-Feb-2018 Proposed non-animal alternative testing methods are a positive, progressive step, Humane Society Senior Director says.


13–Dec-2017 State of Rio de Janeiro becomes first in Americas to enact comprehensive ban on animal testing for cosmetics.

3–Dec-2017 New laws set to make animal testing illegal in South Africa.

29-Aug-2017 The Push To Close Animal Cosmetic Testing Loopholes In Australia.

08-Aug-2017 'Australia animal testing: At odds with EU ban' - #BeCrueltyFree Australia proposes amendments to ensure a full ban

01-Jun-2017 Government bill moves Australia closer to ending cruel animal testing for cosmetics

12-May-2017 Federal budget commits funding for Australia to ban cosmetics animal testing and trade. BeCrueltyFree Australia warns consultation loopholes must be closed for effective ban


21-Oct-2016 Taiwan Bans Cosmetics Animal Testing

03-Jun-2016 Australia to Ban Cosmetics Animal Testing & Trade, pledges Government Following #BeCrueltyFree Campaign

10-Mar-2016 Switzerland Commits to End Sale of Cruel Cosmetics

22-Feb-2016 Labor Pledge to Ban Cosmetic Animal Testing & Trade welcomed by #BeCrueltyFree Australia

28-Jan-2016 Australia's Seven Leading Animal Charities Urge Government to Ban Cruel Animal Tested Cosmetics


04-Oct-2015 Jebediah Bassist Vanessa Thornton Says Australia Must Kiss Cosmetics Animal Testing Good-Bye for WAD

21-Sep-2015 House of Representatives Motion Against Cosmetics Animal Testing Welcomed by #BeCrueltyFree Australia

09-Sep-2015 Humane Society International and H&M Collaborate on New Animal Welfare Commitments

26-Aug-2015 Russian Parliament Considering Ban on Animal Testing

11-Aug-2015 Turkey restricts animal testing of cosmetics

23-Jun-2015 #BeCrueltyFree USA Campaign Welcomes Humane Cosmetics Act to End Cosmetics Animal Testing in United States

18-Jun-2015 Senator Stewart Olsen Launches #BeCrueltyFree Bill to Ban Cosmetics Animal Testing and Trade in Canada

10-Jun-2015 Industrial Chemicals Reform Brings Opportunity to Replace Animal Tests With Modern Science

24-Apr-2015 Cute Talking Guinea Pig Shares Important Message About Cosmetics Animal Testing

21-Apr-2015 Rock Musician Adalita Supports #BeCrueltyFree Australia Campaign to Ban Cosmetics Animal Testing

02-Apr-2015 New Zealand Bans Cosmetics Testing on Animals – And Now It's Australia's Turn

31-Mar-2015 New Zealand Passes Cosmetics Animal Testing Ban

12-Mar-2015 #BeCrueltyFree South Korea Campaign Welcomes Cosmetics Bill Requiring Mandatory Use of Alternatives

09-Mar-2015 Australian YouTubers Join Beauty Bloggers From Around the World to Help the #BeCrueltyFree Campaign


27-Nov-2014 Australian Senate Motion Against Cosmetics Animal Testing Welcomed by #BeCrueltyFree Campaigners

10-Oct-2014 Media Release - Australian Non-Animal Skin Test for Cosmetics Welcomed by #BeCrueltyFree Campaign

07-Oct-2014 Media Release - Model Renee Somerfield Chooses Cosmetics With Compassion, Supports #BeCrueltyFree Aus

26-Sep-2014 Media Release - It’s International Rabbit Day, and Henry has a very important message

25-Aug-2014 Media Release: Cruelty-Free Companies Urge Australian Government to Ban Cosmetics Animal Testing

15-Aug-2014 Be Cruelty-Free Australia Submission to Labor Consultation on Cosmetics Animal Testing

25-Jul-2014 Media Release: Australian Consumers Say ‘Not Tested on Animals’ is More Important Than Anti-Ageing

17-Apr-2014 Media Release - Be Cruelty-Free Australia Reveals Hidden Animal Suffering in Your Make-up Bag

13-Apr-2014 An important message from Henry

20-Mar-2014 OPINION: Greens Senator Lee Rhiannon’s End Cruel Cosmetics Bill 2014 answers the public’s growing opposition to animals testing

17-Mar-2014 Media Release - BCF Australia Applauds Bill to End Cosmetics Testing on Animals

16-Mar-2014 Greens to push for ban on cosmetics tested on animals

13-Mar-2014 Media Release - Politicians Voice their Support for an End to Cosmetics Animal Testing in Australia

12-Mar-2014 Media Release - Jona Weinhofen stars in Be Cruelty-Free Australia Photo Shoot

6-Mar-2014 Federal Bill to End Cosmetics Testing on Animals Introduced in Congress

24-Jan-2014 Sao Paulo bans cosmetics animal testing

23-Jan-2014 New draft rule to ban animal testing for cosmetics in India

14-Jan-2014 Health ministry to amend D&C Rules to prohibit import of cosmetics tested on animals


13-Dec-2013South Korea to accept non-animal tests for functional cosmetics

21-Nov 2013 Toxicity modelling could replace 'trial and error' animal testing

29-Oct 2013 Brazil and China consider joining alternative test group

14-Oct 2013 Asia shows rowing interest for alternatives

11-Oct-2013 11,000 Consumers Urge Sales Ban of Animal-Tested Cosmetics in India

01-Oct-2013 China changes law on animal testing for cosmetics

27-Sep-2013 Media Release - International Rabbit Day

06-Jul-2013 International Kissing Day

03-Jul-2013 Activists push for animal testing ban in China

29-Jun-2013 Historic ban on cosmetics animal testing in India

10-May-2013 Big Cosmetics in Little China

06-May-2013 Animal testing labelling - Choice Magazine Investigation

11-Mar-2013 European Union ban on animal-tested cosmetics comes into effect 11 March

25-Feb-2013 Media Release - Australian Beauty Industry called on to End Cosmetic Cruelty

08-Jan-2013 How international law brought back animal testing of cosmetics

04-Jan-2013 India likely to impose blanket ban on testing cosmetics on animals

03-Jan-2013 Import ban on animal-tested products goes into effect (Israel)


06-Dec-2012 The Punch - Don't give the gift of cruelty this Christmas

23-Apr-2012 International 'Be Cruelty Free' campaign launched