Rachel Smith
CHIEF EXECUTIVE OFFICER
Rachel holds a MSc in Animal Welfare Science, Ethics and Law from the University of Winchester, during which she undertook her dissertation project on Freedom of Information Legislation and Animal Research.
Rachel has been committed to various animal welfare causes since a young age. During her career has worked for NGOs in the animal welfare and conservation fields, in Europe, Asia and Australia, as well as employment in the community sector for local, state and federal Government.
Athena
CAMPAIGNS AND MARKETING MANAGER
Athena has spent over 15 years helping organisations large and small to grow through creative and technical marketing solutions. For the past ten years she has focused on helping non-profits in the tertiary education, health and environmental justice sectors to bring their goals from concept through to fruition.
A passionate animal advocate and a vegan for several years, she has loved all animals since she was a young child and is led by this passion throughout her career. In her spare time she likes reading, wild ocean swimming and hanging out with friends – both human and other-than-human beings.
At the beginning of COVID she created an online environmental movement about corruption, greenwashing and animal extinction associated with in the palm oil industry – this now has 21K dedicated followers and averages a million impressions each month – with zero ad spend. She has a honours degree in Digital Communications from Monash University.